In the next edition of PRWeek, out tomorrow, we’ve taken a look back at the recent spate of ministerial resignations from a PR perspective. There’s an interesting comment from one senior lobby journalist speaking about James Purnell’s depature:
‘It was classic James: all about the media. It is pretty disgraceful not to tell the PM until after speaking to the media. It was a devious move by him but it did have great impact. He did it totally on his own terms. The shock value made an impact. He got closest to getting Brown out.’
Was Purnell aided by his best mate, Portland boss Tim Allan? Insiders say it’s ‘inconcievable’ that the two men didn’t discuss it at some point.
But while Purnell may have handled the media like a pro, he clearly failed to manage the other vital ingredient – his colleagues.