I’ve just posted up a story about The Premier Inn hotel chain trying to promote greater use among MPs and civil servants.
Owner Whitbread has appointed Mandate Communications for a public affairs offensive. Part of the brief is ‘promoting the use of quality budget hotels to MPs as an alternative to expensive second homes’.
Newly-installed Mandate public affairs MD Fiona Mason says she is ‘confident we will deliver results’.
Personally, I wouldn’t hold my breath…