New book names top Tory lobbyists

A copy of Blue Print, the new tome by lobbying supremo Lionel Zetter, has come in to my possession.

The book is billed as a guide to ‘the policies and personalities of the new Conservative government’

As though the election already happened…

I’ve not had time for a proper read, but at first glance it appears to be a staggeringly useful introduction to a range of Tories who will become increasingly influential over the next few months and years.

There are pen portraits of Tory MPs, candidates, staffer, donors – and 25 ‘Tory fixers’ drawn largely from the public affairs industry.

The hand-picked 25 range from established agency owners such as Lord Bell and Lord Chadlington, to new kids on the block such as Michael Portillo’s former press secretary Malcolm Gooderham, now boss of his own consultancy, TLG.

Quiller’s George Bridges, Fleishman-Hillard’s Kevin Bell, Hanover’s Charles Lewington and Westminster Council’s Alex Aitken are also included in the list. Less well-known lobbyists to have made the cut include Cavendish Place boss Alex Challoner and FD public affairs man Simon Elliott.

But the best entry is reserved for Bell Pottinger’s Peter Bingle, who is said to be ‘probably the only living lobbyist who could out-lunch the author’.

High praise indeed in the lobbying world!

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