Portland plays Ball – but at what cost?

After last week’s shock news about The Sun’s George Pascoe Watson switching sides, the hiring spree continues at Portland PR.

As reported in PRWeek, former BSkyB boss Tony Ball is heading there as chairman of the new ‘advisory council’. Ball used to be agency founder Tim Allan’s boss when the two were at Sky. The new role at Portland is only part-time, but Ball doesn’t come cheap if recent reports are to be taken seriously.

Ball was recently in the headlines as ITV held talks with him about their CEO role. It was reported that the talks fell through because the two sides couldn’t agree on the salary –  Ball had demanded a total package of £42m over five years, which was deemed excessive by ITV.

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