As the dust settles on the recent debacle of the ‘airbrushed’ election ad, the Tories are looking to make a ‘senior addition to the brand communications team’.
An ad has just gone up for the job of General Election Brand Communications Manager at CCHQ.
It states: ‘This is a one-off opportunity to work with the team up to the General Election on all their advertising and marketing activity.’
Among the skills required in the new role are a ‘high level of diligence and attention to detail’.
Er, not really, insists a Tory source: ‘It’s just part of the usual staff increase that goes on prior to the general election. The new person will report to Anna Maren-Ashford, who’s got overall responsibility for brand management, and Tom Edmonds, who is deputy head of the department.’
So there you have it. A mere coincidence of timing.
And there was I wondering if Tory strategy guru Steve Hilton sensed the need to improve his team to avoid another clanger slipping through the net…!