As the AV referendum draws closer, the rival camps are preparing for battle – by calling in the lobbyists.
In the Yes corner is Hill & Knowlton’s public affairs chief Paul Sinclair. As I reported this morning, Sinclair will lead the comms effort and act as chief spokesman for the Yes To Fairer Votes campaign.
A former political editor on The Daily Record, Sinclair has headed up H&K’s lobbying team for approaching two years. Before entering the agency world, he endured a six-month stint at Downing Street where he was charged with the task of persuading the commentariat to write nice things about Gordon Brown.
Getting the public to vote Yes to AV should be a doddle in comparison…
But in the No corner is the formidable Matthew Elliott, who founded the Taxpayers’ Alliance and is now on sabbatical. Elliot has performed wonders in raising the profile of the TPA and making the right-wing body one of the most influential pressure groups in the land – not least by cleverly disguising its links with the Tories.
He may want to do the same with the No to AV campaign…
Indeed, getting a broad church of non-partisan followers on board could be the key for either side.
Alas, no rumours yet of any sexy celebs who could help Elliot and co – although there are sure to be a few business types willing to get involved. On the other side, word reaches me that senior Lib Dems pushing for a Yes vote are keen to sign up Gurkha saviour Joanna Lumley to put an attractive gloss on the campaign.