Lobbyists are missing a trick, say MPs

New research suggests that lobbyists need to up their game.

Populus polled 78 MPs and found the vast majority believed a clear constituency link was important when deciding whether to read comms from corporates.

Despite this, MPs estimated that as little as 16 per cent of the communication they received from lobbyists had a clear constituency link.

One senior Labour MP interviewed said:

‘I don’t want a meeting in London, I don’t want a glossy brochure and I don’t want a standard letter going to all MPs. I want them to focus on me from the constituency upwards.’

There were no reported complaints about the free dinners and champagne receptions…

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