How I provided Clegg with killer AV soundbite

The Yes To AV campaign is struggling because people have yet to be convinced that the current system isn’t working. To that end, a greater focus is needed on how current system is broken, obsolete, unfair and fit for modern politics.

Or, as I tweeted early on 20 April in response to Alex Hilton’s nascent #saveyes2av campaign, supporters of AV should stress that the ‘current system stinks + Cameron [is] defending the indefensible’.

Clearly, Nick Clegg’s people recognise a good soundbite when they see it.

In a speech to the IPPR on 21 April, Clegg said of the No campaign: ‘It is a desperate attempt to defend the indefensible…’

A few days later, on 24 April, Clegg used an interview with the Sindy to repeat the new line, accusing the Prime Minister of ‘defending the indefensible’.

The line proved to be so catchy that it made the headline, standfirst and intro of the subsequent coverage in the Telegraph!

Any time, Nick!

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